Media

• One2one interviews: this would be used in form of Q&As, general interviews on market based stories, comments and quotes on important industry development
• Press Release: this would be published as when required depending on the strength of the message as well as on new product launches
• Guest/contributory articles: These would be articles authored by Company’s spokespersons on aspects pertaining to the textile industry, new applications of RPSF, etc
• Press Conference: this tool will be sparingly used and would depend on the strength of the message
• Profiling: this would entail profiling the key personnel at Company in various publications, highlighting the top management
• Relationship Meetings: would entail one-on-one meetings with the senior journalists for creating awareness of the brand, along with the product line.
• Plant Visits: To visit various facility locations of Corporate and provide the media with a first hand experience of the manufacturing/ processing aspects

Non-Media

» Industry media monitoring
» Intimation of relevant industry forums, seminars, events
» Scouting of Networking/Speakership opportunities
» Facilitation of membership to the industry forums i.e. FICCI, ASSOCHAM, PHD Chambers of Commerce, etc.

Media Mix

» Mainline Dailies
» Business Dailies
» Regional Mainline English Dailies
» Vernacular Dailies
» Trade Media (Includes magazines and web-based media pertaining to the textile industry, polymers & plastic industry, etc)
» Online media
» Electronic media

Agency – Scope of Services

» Strategic counsel on newsworthiness and relevance of storylines / message boards
» Media relations
» Messaging and positioning support
» Media monitoring
» Content management
» Issue management support (if required)
» Crisis management